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Product structure analysis of air purifier
2015-10-22 15:21
With the rapid expansion of market capacity, the product structure of air purifier is also showing an obvious upgrading trend. At present, the air purifier products on the market mainly adopt the filtration methods such as activated carbon, HEPA, ion and catalyst. According to AVC monitoring data, air purifiers equipped with HEPA, activated carbon filtration and ion filtration systems are mainstream products, accounting for about 80% of the market share.
The purification effect of air purifiers equipped with different filtration systems has different pertinence. The activated carbon has strong adsorption capacity and can effectively absorb harmful substances (such as dust, particles, free molecules, bacteria, etc.) in the indoor air; the negative oxygen ion purifier has a significant effect on second-hand smoke pollution, and can effectively remove dust, effectively enhance the oxygen carrying capacity of blood by about 20%, and eliminate indoor odor The effect is obvious; photocatalyst filtration needs to play a role under ultraviolet irradiation, with high purification efficiency and can effectively decompose formaldehyde and other harmful substances.
&China’s indoor air purifiers mainly solve eight major indoor pollution problems, including dust pollution, adsorbable particulate matter pollution, nicotine pollution, kitchen fume pollution, indoor odor, bacteria, viruses, and chemical pollution caused by decoration. In view of the complexity of China’s air pollution problems, the number of air purifiers equipped with different filtration systems has increased significantly in 2013. According to the national market monitoring data of zhongyikang, in 2013, the sales volume of air purifiers equipped with catalyst filtration system increased by 173.6%, air purifiers of ion filtration system increased by 141.9%, and activated carbon air purifiers increased by 92.4%. At the same time, products with multiple filtration systems are particularly popular with consumers. The sales volume of air purifiers with four filters increased by 122.7% year-on-year, and the sales volume of air purifiers with five layers and above increased by 191.1%.
&With the rapid expansion of market capacity, the product structure of air purifier also presents an obvious upgrading trend. In terms of market share, the market share of air purifiers for activated carbon filtration system was 45.9% in 2013, with a year-on-year increase of 3.0%. Air purifiers of ion filtration system accounted for 35.7%, with a year-on-year increase of 4.6%. The market share of air purifiers with catalyst filtration system and other filtration systems was 9.1% and 9.3% respectively.
&The sales of air purifiers with different filter layers are more evenly distributed, and the distribution of air purifiers with two or less, three, four, five and above basically shows a pattern of four parts of the world. The market share of air purifiers with two or less filtration layers was seriously occupied by multiple filtration products, with a market share of 30.3%, a year-on-year decrease of 5.2 percentage points; in contrast, the market share of air purifiers with multiple filtration systems expanded, and the sales volume of products with five or more filtration layers increased by 5.7 percentage points to 21.4% compared with the same period in 2013, The proportion of products with four layers of filtration accounted for 25.8%, up 1.2% year on year.
The purification effect of air purifiers equipped with different filtration systems has different pertinence. The activated carbon has strong adsorption capacity and can effectively absorb harmful substances (such as dust, particles, free molecules, bacteria, etc.) in the indoor air; the negative oxygen ion purifier has a significant effect on second-hand smoke pollution, and can effectively remove dust, effectively enhance the oxygen carrying capacity of blood by about 20%, and eliminate indoor odor The effect is obvious; photocatalyst filtration needs to play a role under ultraviolet irradiation, with high purification efficiency and can effectively decompose formaldehyde and other harmful substances.
&China’s indoor air purifiers mainly solve eight major indoor pollution problems, including dust pollution, adsorbable particulate matter pollution, nicotine pollution, kitchen fume pollution, indoor odor, bacteria, viruses, and chemical pollution caused by decoration. In view of the complexity of China’s air pollution problems, the number of air purifiers equipped with different filtration systems has increased significantly in 2013. According to the national market monitoring data of zhongyikang, in 2013, the sales volume of air purifiers equipped with catalyst filtration system increased by 173.6%, air purifiers of ion filtration system increased by 141.9%, and activated carbon air purifiers increased by 92.4%. At the same time, products with multiple filtration systems are particularly popular with consumers. The sales volume of air purifiers with four filters increased by 122.7% year-on-year, and the sales volume of air purifiers with five layers and above increased by 191.1%.
&With the rapid expansion of market capacity, the product structure of air purifier also presents an obvious upgrading trend. In terms of market share, the market share of air purifiers for activated carbon filtration system was 45.9% in 2013, with a year-on-year increase of 3.0%. Air purifiers of ion filtration system accounted for 35.7%, with a year-on-year increase of 4.6%. The market share of air purifiers with catalyst filtration system and other filtration systems was 9.1% and 9.3% respectively.
&The sales of air purifiers with different filter layers are more evenly distributed, and the distribution of air purifiers with two or less, three, four, five and above basically shows a pattern of four parts of the world. The market share of air purifiers with two or less filtration layers was seriously occupied by multiple filtration products, with a market share of 30.3%, a year-on-year decrease of 5.2 percentage points; in contrast, the market share of air purifiers with multiple filtration systems expanded, and the sales volume of products with five or more filtration layers increased by 5.7 percentage points to 21.4% compared with the same period in 2013, The proportion of products with four layers of filtration accounted for 25.8%, up 1.2% year on year.
